Oettinger - Germany's Top-Selling Beer Brand (video)

Günther Kollmar, head of the Oettinger Brewery, breaks all the beer industry's rules; he doesn't advertise his products, doesn't do deals with restaurants and bars and has his beer delivered by his own company. That cuts costs. And it's helped him turn a small Bavarian brewery into the maker of Germany's largest and best-selling (discount) beer brand.

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