From The New Yorker:
"It also irritates Franzia when people describe Bronco’s facility, with its 452 stainless-steel storage tanks–including 6 liquid oxygen tanks that once held fuel for intercontinental ballistic missiles and are now being used to make champagne – as being reminiscent of an oil refinery."
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"In 2002, Franzia persuaded Trader Joe's to sell a low-end label called Charles Shaw (after the winemaker who sold the tony label to Franzia, and dubbed Two Buck Chuck by consumers) that waged war on domestic wines in the $4 to $10 range - and was named best chardonnay in a blind taste test at July's California State Fair over far pricier competition.
"There's not a doubt in my mind that the two biggest things that have happened to the wine industry in the last 10 years are the movie Sideways and Two Buck Chuck," says Gary Vaynerchuk."
The Bronco Wine Company maintains over 50 brands of wine.
Fred Franzia and American wine under $10. Dr. Vino.
7-Eleven convenience store chain is getting into the value wine business, releasing two low-priced proprietary wines. MSNBC.
Fred Franzia and Two Buck Chuck. The New Yorker.
Two Buck Chuck takes a bite out of Napa. CNN.
Why You Should Be Drinking Cheap Wine - Slate Magazine, 2011.
Charles Shaw wine. Wikipedia.
Bronco Wine Company. Wikipedia.